ON 'EM hats were designed by Bassmaster Elite Series Pro, Matt Robertson. Not only are these hats stylish, but they let the competition know that you are catching fish. Why not rub it in a little bit, right? The ON 'EM hats first made their big debut at the Bassmaster Classic when Matt Robertson wore it on stage to go along with his iconic leopard jacket. Since then, Bassmaster Pro Seth Feider has been consistently rocking the ON 'EM hat on BassLive and all of his social media.
Available styles: ON 'EM, OFF 'EM, and MILF LIFE